How The Face Built a Standout Brand and Secured 80+ Bookings in Just Three Weeks
Standing Out in a Saturated Market
In a competitive aesthetics industry where many clinics lean clinical and monochromatic, Georgia had a clear vision for The Face: bold, fun, and vibrant. The challenge was building a brand that not only reflected her personality but also established credibility and trust with potential clients – right from launch.
A Bold Brand, Backed by Smart Marketing
We partnered with Georgia to meticulously build The Face from the ground up, ensuring that every element of the identity and customer experience was perfectly aligned with her vision. This comprehensive approach encompassed a robust Multi-Channel strategy that delivered:
- Visual Identity: Colour palettes, mood boards, and visual identity assets that made The Face instantly recognisable, engaging, and memorable.
- Website & Content Creation: Collaborating with Web Partner, Commonsensical to produce and launch a vibrant, high-impact website, complemented by an extensive professional photo and video library to powerfully tell the brand story and showcase Georgia’s expertise.
- Google & Facebook Ads: We implemented targeted, data-driven Google Ads and Facebook Ads campaigns to generate immediate hype, drive essential traffic, and secure immediate bookings in the critical weeks surrounding the launch.
By fusing a distinctive, personality-driven branding approach with smart digital marketing, The Face launched as a clinic people didn't just notice—they remembered and actively booked with. The brand stood apart visually and connected authentically, successfully turning initial awareness into immediate, measurable demand.
Bookings, Visibility, and Brand Momentum
An immediate, resounding success, the launch generated strong results within the first three weeks. The campaign achieved more than double the industry average click-through-rate on Google Ads, reaching over 51,000 people on Facebook. With this strong foundation and a distinctive identity, The Face is now perfectly positioned for sustained growth in the competitive aesthetics space.
