How Tradestaff Workwear Increased Sales by 111% with One Simple Website Update
Customers Weren’t Seeing Flexible Payment Options
Tradestaff Workwear was keen to boost sales by leveraging the popularity of their Afterpay offering. However, there was a critical issue: customers weren't seeing that the "buy now, pay later" option was available until they were deep into the checkout process—or sometimes not at all. This severe lack of visibility was creating friction, likely leading to cart drop-offs and resulting in significant missed sales opportunities.
Improving Afterpay Visibility on Product Pages
To solve this conversion barrier, we implemented a small but highly impactful change. Using custom development and coding, we ensured the Afterpay payment option appeared clearly and prominently on every product page—strategically positioned right beneath the listed price. This was a targeted and effective piece of Website Optimisation. This immediate improvement in visibility helped to:
- Reduce friction in the purchase journey and streamline the path to conversion.
- Increase awareness of flexible payment options early on.
- Build customer confidence earlier in the buying process.
The success of this project was rooted in making a targeted, strategic adjustment that aligned with real customer shopping behaviour—removing a key barrier and making the final purchasing decision significantly easier.
A Huge Surge in Afterpay-Driven Sales
This simple, strategic UX update delivered an immediate and profound impact on performance: Afterpay-driven sales surged by 111% (36 to 90 orders), resulting in the highest monthly sales in six months. These results showcase the power of focused UX improvements in unlocking significant revenue and boosting conversion rates.
