Scott, Olivia and Dean are absolutely outstanding. If I didn’t deal with Digital Influence, Car Money would not exist today. They are the difference between lead generation and no leads being generated. As I say, if it weren’t for them, Car Money would not exist. They are everything for my digital media. I record the ads. They make the magic happen end of the story. Sign on with them and get started. Cheers.
Influence Through Video
Car Money are experts in vehicle finance and commited to landing to Kiwis on terms that are affordable, as well as for the long term. Their fast, fuss free and friendly one-to-one service gives ease to vehicle loan applications. The client wanted to generate more clients and increase finance bookings through Facebook messenger.
- Funding restrictions and hard to get finance.
- Increased fear and pressure for people who had pay cut to 80% due to covid.
- People have options when it comes to car finance services.
- Trust needed to be built.
- Google ads did not have any prior success.
We started running static and feed ads through Facebook with a broad target. The opportunity to show off what the client was able to provide to potential customers by using a video formula “Here’s what I offer” approach. We looked into people’s fear of covid impacts and focused on a target audience within an age group and common interest.
By having a clear and effective solution, the results were a true reflection of the significance our strategy had on this campaign. Video formula was used and mapped out a ‘where you can win’ strategy, focused on a target audience, used video to output a clear message to create a connection and transparency with the target audience. Which in turn had a breakthrough with increased facebook comments, questions being asked around Ute finance.