In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.
Here’s what you’ll learn in this Marketing 4 Business Podcast episode:
– Understanding consumer behaviour: Scott recommends ‘Predictably Irrational’ by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.
– Adapting to technology advancements: Drawing from ‘The Innovator’s Dilemma’ by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.
– Building a personal brand: Insights from Gary Vaynerchuk’s ‘Crushing It!’ are shared to illustrate the importance of personal branding and social media engagement.
– Building resilience: Based on ‘Atomic Habits’ by James Clear, Scott discusses the importance of resilience and adaptability in business.
– Crafting a compelling narrative: Scott highlights ‘Building a Story Brand’ by Donald Miller as a resource to create a compelling brand story that connects with customers.
– Mastering the art of persuasion: From Robert Cialdini’s ‘Influence: The Psychology of Persuasion’, Scott explains the significance of understanding persuasion techniques in marketing.
Applying these insights can help you get your business ‘Marketing Fit’ for 2024. With an understanding of consumer behaviour, technological advancements and the importance of personal branding, you can position your business to thrive in the digital age. Don’t miss this insightful episode of the Marketing 4 Business podcast.
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