No Marketing Degrees Required
with Greg Williamson

Snapshot from No Marketing Degrees Required

No Marketing Degrees Required

This is a great story on how Greg, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years.

Here’s a snapshot of what you will discover in No Marketing Degrees Required.

* Falling into Marketing – how Greg transitions from studying politics and history at University to running a tech marketing company.

* Wellington Politics – what Greg learnt early on about politics that shaped his marketing and business journey.

* Politics Is A Side Show – the light bulb moment Greg had early on when dealing with business owners that set him on a new career path.

* Jade Software Learnings – the sales and marketing insight Greg learnt from working at one of New Zealand’s most successful software companies.

* Dumb Mistakes – the number one thing Greg learnt from dealing with businesses and companies worldwide.

* Concentrate Marketing – why Greg and his business partner name their company “Concentrate” – listen to this at least twice. You’ll thank me later!

* 18-Year Business Partners  – how Greg met his business partner Owen and what it takes to build a successful 18-year partnership.

* White Paper Marketing – how Greg and his team used White Papers to share knowledge and educate people on the value of doing business with his clients.

* Inbound Marketing – a book Greg recommends reading that helped clarify his marketing thoughts and content marketing journey.

* Hubspot Elite – why Greg & Owen committed to Hubspot and what they’ve learnt on their way to becoming a Hubspot Elite Partner.

* EOS methodology – the Entrepreneurial Operating System that Greg & his business partner used to get more traction and momentum.

* The Coins Down The Back Of The Couch – where most businesses leave marketing ad spend and money.

* And much and much much more…

If you want to be a better business owner, you should listen to this insightful podcast today.

Enjoy this episode and as always, have fun and take action.

Scott Wilson

P.S. Connect with Greg on LinkedIn.