In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.
This episode covers:
The Unexpected Beginning
– Doug’s accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur
Starting More FM
– The acquisition of More FM frequency and promoting staff engagement
Unique Business Approaches
– Doug’s shift to a flexible management style and commission-based revenue plans
Creating a Legacy
– The significance of reliable branding and adapting sales methods to the evolving media landscape
This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.
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