What is User Generated Content (UGC)?

Sarah Welch is our dynamic Content and Brand Manager at Digital InfluenceI, bringing an abundance of energy and creativity to our client's brand development. With a passion for growing brand identities, Sarah excels in crafting compelling narratives that resonate with target audiences and elevates their brand presence. Sarah holds a Bachelor's Degree in Communications from the University of Canterbury. As the Content and Brand Manager, Sarah leads the development and implementation of comprehensive brand strategies and content tailored to our client's unique identities and goals. She oversees content creation, brand positioning, and messaging consistency across multiple channels. When Sarah isn't creating captivating content and shaping brands, she is a passionate mixologist and you can expect to find Sarah on the weekends at OGB or Kaiser Brew Garden, with a drink in hand, sharing a cheese platter, and enjoying the vibrant atmosphere.