Google Ads Campaign
- Prior tracking was not in place in a competitive Indian takeaway market.
- There was no list of negative keywords in place through google search.
- People would search for Indian restaurant jobs and this would bring up
- Little India and have the wrong attraction for the desired reach.
We mapped out a campaign around our “where you can win” strategy. We also had a mobile first approach with tracking set up. The 80/20 rule was applied and set a budget to be used at these specific times to amplify reach potential. Furthermore, KPI’s were set up to control ads and use tools to improve performance of ads alongside negative keywords added to google.
The clear and structured solutions which we put in place allowed a budget to be used at these times to amplify full reach potential. The 80/20 rule around when most conversations and buying was happening and adding in negative keywords to prevent the ad from coming up in non related searches for Indian takeaway. As a result we saw a conversion rate of 18.53% and $258,746 sales generated from an ad spend of $11,684.
Digital Influence continuously brings new, fun and smart ways to market our business which is helping us reach new and existing customers weekly across NZ.