How To Promote Your Business Locally

Whether You Are a New or Established Local Business, Marketing Can Help You Move from Obscurity to Well-Known, Liked, and Trusted in Your Community!

Not sure where to start and want to improve your top-line revenue with marketing? We’ve got you! 

Whether you have a brick-and-mortar shop on main street or offer services at your home, you have to let people know you exist!

Word of mouth is important but how do you know it will continue?

Tools to Promote your Business Locally

A business website

This may be obvious but a great way to promote your local business is to make sure you can be found online. That starts with a website.

Your business’s website should be filled with local information that clearly defines where your business is located and your hours of operation.

It’s a really good idea to list the products and services your business offers.

One way to help increase the likelihood your business shows up in search is to link to and build links from other local area businesses. 

The way to do that is to create and publish blog posts. You can even reach out to and mention other area businesses that might lend their influence to you within your blog posts. 

One of the best utilities you should consider is building an email list with the aid of your website. More on the importance of building an email list later in this article.

Google My Business

The Google Business Profile emerges as a pivotal tool in local SEO, offering a cost-free avenue to elevate your business’s online visibility on Google Search and Maps. Beyond the foundational benefits of showcasing your business website, this tool facilitates direct engagement with customers and provides valuable insights into customer interactions.

Notably, the reviews feature within your Google Business Profile is a dynamic aspect that contributes significantly to local SEO efforts. Encouraging customers to leave reviews fosters active participation, keeping you connected and engaged with your customer base. In the context of local SEO, positive reviews play a crucial role in enhancing your business’s credibility and visibility in local search results.

Moreover, the Google Business Profile serves as a multifaceted platform, allowing you to extend your online presence beyond the basics. It provides opportunities to share information about your other social accounts, and importantly, it becomes a conduit for promoting upcoming events, blog posts, and any press coverage your business may have received. This comprehensive approach not only bolsters your local SEO strategy but also maximises the potential to connect with your audience on various levels.

Looking for more advice on Google My Business?  You are in luck, we have right here for you (and yes for free) your very own 29-page Google Business Profile listing optimisation work book.

Your email list

We would submit that the most important asset you can create, build and leverage to promote your business is your email list!

Don’t have one or not sure how an email list can help you promote your business?

No problem.

An email list is a big-time asset than can be responsible for real top-line revenue!

Being able to communicate with your audience is a big deal.

The opportunity to let your audience know you have specials or deals, new products, and services can lead to transactional relationships.

Take for instance the uncomfortable very real lockdowns the world experienced. So many businesses were negatively impacted because they failed to build a real email list of current or existing customers. The inability to communicate whether their local business was open or closed resulted in obscurity and confusion.

If those same businesses were able to communicate with their customers via email, they could simply inform their audience of their modified hours of operation, and how they were going to serve their customers should they need products or services their business offered (curbside pickup, online, etc).

Once a local business develops an email list, they are also not as reliant on some of the other big tech platforms for traffic.

Instead, the plan and strategy to leverage some of these social and search platforms would be to build an email list by which a local business could then communicate and market to an interested local audience.

Need Help?

These are just a few ways to get immediate and consistent results for your business. Of course, there are a multitude of other methods and technical processes a local business could incorporate into promoting like SEO, Video, Content Marketing or paid advertising on Facebook or Google.

They all work! But if it were me and I was just getting started or wanted to create consistent results, I would focus on getting a website up and running, optimising it to generate leads and then email those leads with offers!

Hey, if you need help with any of this stuff and want to get results from promoting your local business, reach out to us, we would be elated to help!

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