Scott Wilson, Author at Digital Influence | Helping Your Business Become Famou!

It’s The Buying Season | Digital Marketing Tips

Scott Wilson here from Digital Influence.

Hey, did you know?

You probably know, because you’ve seen the ads already, it’s buying the season.

This is the one time of year where we get to make offers, and I want to show you a quick slide. This is the demand generation.

Basically, in his book, The Ultimate Sales Machine, Chet Holmes, the late Chet Holmes, he said in any one time, these are 3% of the market are looking to buy.

So, 3% of the market are buying. 7% are open to buying and looking. But not actively looking. Then there’s a whole bunch of this market down here that are not really doing anything.

Now, ideally, if you’re doing smart marketing, you’re targeting this percentage of the marketplace. Throughout the year you want to be sending your money here, marketing to these people, because they’re gonna come through and buy here.

A lot of people are trying to advertise to people here, okay? It’s an expensive time to advertise.

But here’s the thing. This is the one time of year it gets flipped on its head. The buying season is here, and here’s the thing. Right now it gets flipped, so now more percentage of the marketplace have money to spend, and here are some interesting stats that came out of a survey that I was looking at recently by CPC Strategy.

Basically, here’s when we shop. We’re shopping in October. We’re starting to shop, 20% of shoppers start early, in October.

But here’s the kicker. 49% of shoppers start shopping in November. That’s where we are right now. Now, if you’re a bloke like me, here’s your step. Your step is 24% of shoppers start, say they start shopping in December. Guys, it’s the buying season.

I’ve got some tips for you because I want you to win when it comes to buying the season. I’ve got five real fast tips that I want to help you implement in your business. These are actionable, and you can use them.

Number one is you need to start using buying mode phrases, or buying mode calls to action. Here’s what I mean by that. Right now in your ads, you want to be direct. You want to start using words like get, shop now, buy now, send message.

People are in a buying mode. This is the one time of year they are conditioned to buy. So, start using them.

Stop using your learn more, click, discover, sign up. Use those in January, February, March. Now, though, this is November and December. You want to start using these in your ads because people are conditioned to buy, and you want them to buy from you.

We’re using a lot of send message, as you can see in this example here. We’ve got 81 messages at $2.81 a message. Okay? People are in a buying mode. This sits into a funnel. People buy.

Number two is you want to look at your mobile. Everything is mobile, mobile, mobile. 2016, 2017 we saw a massive increase with Facebook and Instagram.

People, this is singles days. Massive in China. Black Friday, small business Saturday, Cyber Monday.

All these are increasing numbers that come out of Facebook and Instagram of people that are buying through mobile. Conversions happening through mobile. You want to make sure that your website and everything is mobile ready.

You must look at your numbers, look at your numbers on mobile, more people on mobile. Nearly half. We could definitely revenue here coming through mobile. Look at your numbers in your analytics.

If you haven’t got analytics set up, you need to have it set up. Look at these numbers. Make sure you’re investing in mobile. Make sure you know what’s happening in mobile.

You need to action these three things. Make sure your website is optimised for mobile traffic. It astounds me how many people still don’t optimise for mobile traffic. This is a game changer. Right now, you’ve seen the stats.

More people are looking at mobile, so serve them what they want.

When you’re looking at your ads, and you’re running ads on Instagram, ads on Google, ads on Facebook, you want to be optimising the ad sets so that they’re optimised for mobile, okay?

Ensure you’ve got the creative that is optimised towards mobile. Ensure you’re using shorter copy, things like that, that will help your clients engage with you and buy from you.

Also, I’m gonna talk about this in a minute. You want to leverage paid video content, paid video content is where you can win and be retargeting with ads.

Mobile, mobile, mobile in the buying season.

Here’s another thing you want to be optimising for in the buying season. You want to be using video, and you want to be building audiences.

Here’s what I mean by that. This is a massive opportunity, okay? We’ve got a bike here. It’s an electric bike put out by Avanti.

They’ve missed a massive opportunity here. This video’s been up for seven months. Here’s what you can do. You can put a video up onto Facebook, onto Instagram. You can optimise it for video views when someone consumes that video, you can then put them into an audience.

It’s called consumption based tagging.

If someone watches 100% of this 30-second video, you can then put an offer to them in their newsfeed, and only the people that watched 100% of that video can do that. It’s called consumption based tagging.

It’s a free setup.

You can use it on Facebook and Instagram. What you needed to go is go into creating a custom audience, choose the video option, and you can create audiences from people that are watching your content.

Now, this is such an excellent way to target people that are interested. Remember, people are buying now. They’ll be looking for bikes. They’ll be looking for a lot of stuff right now. If you’ve got some video content they can consume, you can then put an offer to them in their newsfeed.

Here’s the cool thing.

You can target people that have watched three seconds, 10 seconds, 25%, 50%, 75%, 95%, up to 100% of your video and then send them an offer in their newsfeed so you can retarget them back in the newsfeed with the offers. This is technology that is available to you right now. You need to use it. That’s tip number three.

Tip number four is relatively similar but is remarketing and targeting. I’m so surprised how many people aren’t utilising the Facebook pixel, the Google pixel, the LinkedIn pixel. There’s just so many ways you can do this. Create a Facebook pixel, and you can create audiences off the pixel and off your page. You can build these audiences that we’re building up.

Page interaction, there’s 34,000, 51,000, 72,000 and website traffic in the last 90 days. We can send these people messages.

This is the time of year where the cost per clicks go up, the cost per CPMs go up. You must make sure you’re retargeting because then you can market to these people February, March, April, May.

Not only take advantage of where you are now, [inaudible 00:06:36], but you can sell to them later, again and again.

You want to be using the Google one as well and obviously, LinkedIn has one as well. Then make them offers in the newsfeed if they don’t buy from you straight away. You can make them offers in the newsfeed.

Number five, and it’s probably the biggest, is you need now to be building a digital database. This is a massive opportunity to use software to grow digital databases so you can communicate with people again and again and again.

One of the critical things to do right now, people are in celebration mode. People love celebrating at this time of year, so run events where people are celebrating.

We did this recently for Rowdy Kitchen, a customer of ours, they had a champagne tasting. Look at the engagement on this sort of stuff. 52 comments, 34 comments. People want to be involved and here’s the cool thing.

We’re messaging. We’re building a digital database for the client.

They had a goal of booking this out. They had 50 people at $45 per person. It booked out at 66 people paid.

Advertising spend was $52. They booked it out in 36 hours, plus they created a waiting list of people that can buy from them again and again and again, will probably come in at Christmastime for their Christmas, et cetera.

This is the time of year where people are starting to spend money. You want to create campaigns that can get you in front of those people. Remember, the buying cycle has flipped.

Here’s the thing. I want to set you up for this strategy in 2018, 2019. If you think this video’s been of value, then contact us. Here’s what we need to do.

Just send us a message by Facebook, by Messenger, use that code there, send us a message, and we’d love to have a chat with you. We’ll give you the option to do a strategy session with us — no pressure.

We just want to help more people take advantage of technology and take advantage of buying the season. It’s here. It’s coming. You might as well get your share.

Have fun. Take action, and talk to you soon.

Marketing Results

Starting to see some good marketing results and conversion data coming through across some of our clients’ accounts.

We are also integrating the power of messaging marketing with online application forms that filter highly qualified prospects.

Here are some numbers so far.

Ad Spend: $1328.89

Application Submitted: 43

Cost per App: $30.90

Conversion Rate on Application Submitted so far 12% – 4 new clients at a potential profit of $120,000.

Plus, from the 43 applications, the client still has another 12 people they are working with, so more sales are expected 😉

While this is a small test so far, it does show you the power of split testing and tracking the completed lead/sales journey.

Podcasting On The Piss

I’ve got a great video for you, it’s called Podcasting On The Piss. Just came back from Digital Marketing Down Under, and I went to this bar.

This guy is doing some seriously cool things, and I want to share with you because I think it’s a way that you could market your business if you just think outside the square.

Now, warning, the audio on this video is a little rough, but here’s the thing. I want you to watch the video. It’s only about 30 seconds long, and then I want you to come back, and I’m going to give you ideas on how you can implement this in your business’s idea. This is a killer idea.

I’ve got a great video for you, it’s called Podcasting On The Piss. Just came back from Digital Marketing Down Under, and I went to this bar.

This guy is doing some seriously cool things, and I want to share with you because I think it’s a way that you could market your business if you just think outside the square.

This is a killer idea.

What a genius idea.

So, when you’re looking at ideas in your business, sometimes you just need to do stuff that’s totally different. And this is what this guy, Denan Kemp, done. He’s got a couple of podcasts but Bloke in a Bar, and he shoots it from the bar. Genius idea.

Love it, and sometimes you just need to look outside your industry and find things that you can do.

What a cool idea, right?

Podcasting on the Piss. Here’s the thing. How many bars do you know, and how many restaurants do you know that are using this?

Right, none, right?

But the question is how could you use this in your business? How can you use something that is totally different to bring in another crowd into your business? So let’s say you’re a furniture store for a start.

You could be doing this, and you could bring interior designers in, different fabric designers in, different painting supplies all that type of stuff.

You bring those people in you’d be podcasting or talking on video and that allows you to bring in their audience as well.

What about an appliance store, if you own an appliance store you could be doing tech updates. That’d be a great one. You know the latest tech, and you’d be updating people on what they could do.

Home improvements, if you’re a home improvement supplier. Like I’m not a 10 or anything like that. You could be interviewing builders that type of stuff. There are so many options you could do.

What about a bike store? You know, electric bikes are huge right now. You know, and you’ve got a great market of different people that are wanting to ride them different places.

So you could interview people about the best places to ride electric bikes. Even if it’s a normal bike, you know, tours.

So, that’d be a great idea,

What about a law firm. This’d be killer for a law firm. You could set it up, and you could do videos, and you could basically become the expert when it comes to home buying. You know, for new home buyers.

You know, you could give them a whole heap of tips.

Gyms would be a good one. Gyms, it would be a good one for gyms. Like, you could do supplements, review supplements, training tips all that type of stuff. So you could set that up inside your business.

Boating, boats would be a great one. You know, like places to go boating. You could do the weather report and stuff. There are so many ideas and ways you could wrap this around and create it in your business.

Sometimes it’s about thinking outside the square just like the Bloke in the Bar, Denan Kemp, done. You don’t actually have to be an NRL rugby player to do this. This is something that you could do.

You could model the success that he’s done here and implement this in your business. So, hey, if you want to have a chat, if you want to have a discussion on some ideas how you could grow your business using something similar then, hey, message me.

Send me a message, and I’m more than happy to sit down and have a conversation on how we could map something out.

How we could use our framework at 1 Page Marketing Framework and also our attraction strategies to actually grow your business. So, hope you enjoyed that video.

Have fun.

Talk to you really, really soon.

Digital Marketing For Business

3 Key Marketing Takeaways To Grow Your Business

Here are three key takeaways. I want you to write them down. I’ve been doing sales and marketing for 26 years. When I sold my search engine optimization business, I sat down, did nothing for a year and a bit, and wanted to figure out what I’ve learned about digital marketing for business.

Number one is this, your marketplace obscurity.

The biggest killer of your business is the fact that your marketplace does not know who you are.

Sadly most businesses think their marketplace is everyone. You need to get out of obscurity with your marketplace.

Sadly most businesses are like this. Who knows who that guy is? Where’s Wally? Most businesses are like Where’s Wally, they get lost in the noise of what’s going on out there. You must get out of obscurity.

Number two is you must stay top of mind.

If you want customers to do business with you, you must stay top of mind. You must leverage technology because here’s what happens, people go, do I know you? When they go to buy or they go to book, they don’t book with you, why? Because you’re not front of mind.

Social media, Facebook, Twitter, Instagram, LinkedIn, are beautiful platforms for you to stay top of mind and leverage technology, I’ll share how you can do that. The most successful businesses we deal with have two things.

They have consistency in their marketing, okay?

They have consistency in their message, so they present their message to the right market using the right media, and they have frequency.

Most people quit too soon when it comes to marketing their business.

Okay, here’s something I really want you to own, if I say the word soft drink, you say?

Coca-Cola.

If I say the word takeaways, you say?

McDonald’s.

You have McDonald’s, some said fish and chips, I like that. If I say heel pain, you say?

Yeah. What should people be saying?

Your business. Heel pain, you need to own the mindshare and the keywords that your business relates to.

So if you fix knee pain, if you fix heel pain … I was talking to, I think it was Simon last night, you need to own the keywords for your area. It was either Simon or Richard or Roger, Heel Pain St. Luke’s.

When people think of heel pain, you need to be the business right?
How much do you think Coca-Cola and McDonald’s have spent to own your mindshare? Billions right?

They did this all before social media. Is that correct? Yeah. But, straight away everyone here when I said soft drink, said Coca-Cola.

So I want you to leave today knowing that you can own this, you can own a series of keywords and grab mindshare for your business, using these platforms.

What an opportunity, right? This has not been around before.

Number three is you must expose your value.

You all wanna take a guess what I mean by that? No? See everyone in this room has a mountain of knowledge inside their head.

Whether you think you do or not, everyone has a mountain of knowledge inside their head.

You need to expose some of that value in advance of people doing business with you, I’ll teach you a way on how to do that soon.

Here’s the thing, if people aren’t doing business with you, your top of mind, you’re out of obscurity, your top of mind, and they’re not doing business with you, it’s because they don’t think you can help them.

They don’t know if you actually have any value to them, they don’t actually know or think that you can actually help them solve their problems.

There’s a massive reason why this happens, and I’ll share that in the next coming slides, why it happens and it’s the way you’re marketing your business, as to why it happens, but people know you but they’re not sure that you can help them, okay?

So I want to challenge you, everyone in the room, to actually use some of this knowledge in here and put it in front of people.

Because people aren’t sure, they’re not sure and they might go to a competitor because that positions themselves better with the mindshare.

What’s people’s priority these days? Do you think it’s time or do you think it’s money?

Time.

Time, combination? Yeah. If I’ve got more money can I buy more time?

No.

What do you mean, no?

I can hire more staff, right? It’s time though for a lot of people it’s time. Their number one priority is time.

So if I was gonna deal with someone, knowing that my number one priority is time, do I want to deal with an expert or a generalist? An expert, correct.

CASE STUDY: Building Digital Databases

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CASE STUDY: Building Digital Databases

In this case study, I want to show you how we’re helping our clients build digital databases.

I will show you how they grow their sales using Messenger marketing and building of digital databases.

As I said, my name’s Scott Wilson, and I’m head of digital and sales strategy, and I’m also the founder of Digital Influence.

In this video, I’m going to show you how you can simplify your marketing and grow your business.

The key focus of this video and this report is about building a digital database.

This is one of the most important things as a business you can do in 2018 and beyond.

I’m going to take you through a piece of technology and a case study where we’ve done this for our clients.

This is one of our clients. This is Richard Till from Richard’s Real Kitchen. Richard sells basically a food service where he’ll cook for you Monday through Wednesday, and he does fresh and frozen meals.

To start the campaign Richard created this video, and what we’re doing is, we’re giving value in advance.

Back in April 2017 this is the first time we ran a campaign like this, and people, Richard is a celebrity chef, and people love his recipes. What we did is, we gave away a recipe, his favourite beef rendang recipe.

People who wanted that would comment on the post, “Richard,” and we’d reply to them via Messenger.

Here’s what happened. Trevor thought, “Hey, I’d love to request the recipe.” so he replied “Beef,” and then we’d basically tell him, “Hey, here’s a recipe. Hope you enjoy it.

By the way, it’s permanently on our frozen menu, so if you feel like you want to have it in the future, but you don’t want to cook it, let Richard cook it for you,” and we had a link to his menu.

We ran this campaign for him and spent some money to promote it. There’s a few twists and improvements now that we’ve learned that get bigger reach now, but we reached over 13,000 people, 205 comments, and now we get over, we get a lot more comments and a lot more reach, but in that one, it went really well.

We built a database for him, so you see in here in 2017 went from zero active Messenger subscribers to over 500. Now, this has grown, and grown, and grown.

Not only do we get the people joining the databases, but we also started getting more traffic to his website, and people started ordering, so people started ordering the beef rendang and other dished as well.

They started ordering different things that … A lot of these people had never actually heard of Richard before. They started commenting.

Here’s another person Mandy. She commented on the 20th.

She ordered on the 21st so that you can see there $104, and the famous beef rendang was ordered as well.

Not only that, though, Mandy also gave a five-star review on Facebook on the 24th.

A 4-day customer journey from not knowing Richard’s business to ordering, becoming a customer and becoming a promoter of Richard’s business.

This is the power of the internet and using good technology to build databases for your business.

The good news is, lightning strikes twice.

We ran this campaign pretty much exactly the same. We’ve run a number of different campaigns now for Richard, because we can segment the audience etc but for this campaign, we ran the same video as above.

Once again people are coming on and commenting. This is now the 17th of May 2018. We had a bit of a twist on this one, but we used the same video.

Once again, people, “Hey, thanks for requesting the beef rendang recipe.”

People got it, and then people started ordering. People started, new people … People that had never seen Richard before started ordering.

Then we added a twist in. We decided to ask people to join a weekly messenger database for Richard’s meals because Richard cooks meals every week,

“Hey, do you want to join our database?

Would you like to get this menu and the opportunity to buy every week?”

People were subscribing saying, “Yes.” Now, here’s the coolest thing about that. This is the way marketing has changed. We’ve given people the opportunity to say, “Yes, they want it.”

We’re not trying to push stuff on people that they don’t want. We’re giving people value in advance, and then we’re asking, “Hey, would they like more value by being able to get that information straight to their mobile phone and straight to their Messenger every week?”

As you can see below, they do, and they order.

New customers go from not knowing Richard a few days earlier, to now opting in and now ordering, it’s happening. When you present value, plus you give people offers to a database, you will make sales in the digital space.

There are too many people not offering value in advance. They’re not making offers, and they’re not building a database, and they’re wondering why their sales are not performing.

See, it’s all about adding value in advance. This is another one; this is another lady. She came in, never seen Richard before online, sees an ad, wants the recipe. Great. Gets the recipe.

“By the way, hey, would you like us to add you to the database? You’ll get that every week.” “Yes, please.” She’s got the power, not us, use the power and then orders. Okay?

Value In Advance + A Good Offer + A Database = SALES

You must get this right in 2018 beyond if you want to make sales in your business in a digital space. This is a must for you. You must build an asset now. This is a great opportunity.

There’s never been such an opportunity to use this technology. Hardly anyone knows about this technology when you’re using Messenger marketing and Messenger database. This is a great opportunity for you.

Here, so here’s the thing. We’ve done it in a number of different industries now.

We’ve done it in tyre, fitness, retail, restaurants, real estate, recruitment, service providers, broadband, automotive.

We’ve proven this works with generating sales for our clients, but I want to help you, so just like Richard who has best ever month, I want to actually help you do the same, so here’s the thing, and now it’s your time to take some action.

What I’m offering is for a limited time, we’re going to do 20-minute strategy sessions on how you could use this in your business. If you go to this link, you can book in a strategy session with me or my team.

It will be a 20-minute session on how you can use Messenger marketing, how can you use the assets you already have inside your business to grow your business using this technology?

Go here and book a time that suits you.

Click Here To Book A Strategy Session

Then we’ll have a conversation with you, and we’ll have it online. We’ll use a piece of software that we have on the internet to have a full 20-minute session with you on how we can help you improve your business because here’s the thing.

We believe you need to simplify your marketing if you want to grow your business.

Some of the technology we’re using is not that simple, but the way we’re setting it up and the way we’re putting it in front of people is simple.

If that sounds like something you want to do, I want you to take action because I want you to actually help you make more sales, so go to https://meetme.so/Strategy45

And let’s have a chat with you about how we can grow your sales and give your business the boost it needs in 2018 and beyond.

Thanks for your time. Have a great day, and look forward to talking to you soon.

Scott Wilson

Hidden Assets In Your Business

This morning I was driving to work, and I saw a brand new Audi S8, and I really love the Audi car. I drive one myself, and I looked at that car and man, that’s the next car that I want to get. It’s a beautiful looking car.

Anyway, I was driving down the road and I’ve been to the gym this morning, okay? My side mirrors actually were a bit foggy from being at the gym and the back mirror and stuff, so I put the back demister on and that sort of stuff, and my side mirrors were like real fogged up, right?

I was like, you know what. I bet you the Audi S8 has that feature where you can just push a button, and they demist. I was like man; I really want that in my next car. In fact, I’m going to make sure I get that. Then I look down at mine where my toggle is for the side mirrors, and I was like hang on, I’ve got that feature. Push the button, next minute, a minute later my side mirrors are mist free.

It made me think how often in business even do we think I want that, I need that, or you think you haven’t got something, but you actually have it in your business.

That made me start thinking about … Look at the core pillars you really need in a business. You really need a really good strategy around people and culture.

You need a good financial strategy, and you need a really good sales and marketing strategy. I think a lot of businesses have some aspects of the sales and marketing strategy, but I think a lot of it is complicated.

We’ve been working on something called the One Page Marketing Map.

If you want a copy of it then comment below this video, and I’ll send you a copy because I think it might be able to help you unlock your hidden features and benefits inside your business.

Your hidden assets just like the side window demisters. Hey, that’s my takeaway from driving to work this morning.

Guys, I hope you’re well. Have fun, take action.

If you want a copy of my One Page Marketing Map, comment in the box below.

Cheers, have a great day.

Scott “Audi Lover” Wilson

One Page Marketing Plan

Scott Wilson here from Digital Influence, thanks again for coming to our seminar last week. As promised I’m making you this video regarding the One Page Marketing Plan.

So I’m going to go through this video, and then let’s talk a wee bit about the mastermind group and course that we’re creating here.

Now, as we said in the seminar and we showed you this side, what do you see here? And for a lot of business owners they see this, they see basically overwhelm and confusion when it comes to the marketing space. And I really believe this is prevalent right now and it’s going to become even more as everything starts to speed up.

And I believe what this article was saying is “Hey, Kiwi businesses are definitely missing out on the opportunity to use technology better,” but they’re also missing out on the opportunity because they’re a wee bit confused when it comes to marketing their business.

So I want to help you do that and I’m going to lay out this formula that I’ve created called the one page marketing plan.

I need to make something real clear though, hey, this is not just my information, I’ve been studying marketing for the last probably 26 years, and I’ve learnt from some real power players.

And the gentleman on the left here is a guy called Jay Abraham and the other gentleman is a gentleman called Dean Jackson.

I first heard about the concept of the before, the during, and after from Jay Abraham a long, long time ago. And then I really started to understand it when Dean Jackson started talking about it.

So, big up to you two guys, I’ve kind of modified what you’ve taught me over the years, and we’ve distilled it into what we call the one-page marketing plan. There are three phases in this one-page marketing plan, there’s the before phase, the during phase, and the after phase. So we break down the three phases, and I’ll show you what I mean by that.

So in the before phase, you’ve got three stages, and they are this. You’ve actually got to have the right market, and as I would’ve said in the seminar, too many people focus on the fact that everyone is their target market.

Well, today, not everyone can be your target market, so you’ve actually got to market to the right market and these are people who can and want to buy your products or services.

If you get this right, marketing becomes a lot easier and becomes a lot more efficient for you.

And as I said, probably the most important thing you can do right now is to sharpen your sword on the right message.

As I said in the seminar, Donald Miller talks about if your prospects are confused, you will lose today.

You actually need a plan and a formula, and you need some copywriting formulas, which we’re going to go to in this course, that you can use to get your message out effectively because you need the right message to the right market.

And then you need to use this, you need to use the right media. And not every media is created equal for a lot of business owners. Some businesses should never be using YouTube, or LinkedIn, or Twitter, or Facebook.

They probably should never be using TV, but for some businesses they should be using TV, they should be using Facebook, they should be using newspaper, they should be using a referral or strategic partner alliance.

And you really have to work this out because this is the before phase, and when you get this right, you get the right market in front of the right message, using the right media, your business can grow and you can grow quite quickly.

So that is the before phase. The next phase is the during the phase. So you’ve done the work in the first three phases, the next one you want to do the work on is the attention and traction system.

You actually need a system to get out of obscurity and to stay top of mind with people and to actually want to bring them into your business and attract them into your business. So go through this, and one of many platforms that you can use to get attention because you need to get attention these days and you need to attract people to your business.

The next phase is influence through education. This is about the value of your proposition, this is about actually understanding how you help people and then how to get it in front of them so you’re actually educating them before they do business with you.

This is so important these days because we’ve gone from that hardcore sales environment to where people want to work with trusted and authoritative people. So you need to implement influencer education, we’ll help you through this with some formulas that we have to be able to do this.

The next phase is convert, you actually need a sales conversion strategy, and you need to be able to people from cold or warm prospects into clients. So you need some systems for that, whether you’re going to use webinars, seminars, face to face, telephone sales, online sales.

You actually need some systems for that, so in the programme, we’ll go through, in the second month, your conversions strategies and what you’re going to use to actually generate business for yourself.

Then you have the after phase, so you’ve done the work, you’ve got your right market, right message, right media. You’ve actually then got an attracting system going, you’ve got some education and nurture going.

You’ve got a system that converts people, now you’ve got people in and you’re doing business for them. One of the key things there is actually being able to deliver what you’re doing, but also record, report, on results. So I call them the 3 R’s, recording, reporting, results.

These are really key factors these days, especially when you’re dealing with businesses where there’s a lot of competition, you need to be able to make sure you’re recording, reporting those results to the clients in such a way because if you don’t they won’t see the value. So this is a really big part and we’ll show you how to do this, and actually how to leverage software on how to do it.

The eighth part of this equation is transformational stories, and actually how to collect them, and how to do it properly, whether you get them via video, written, audio. But it will actually give you a formula for getting those testimonials and how to do it in the right way.

But they make a real impact on your business, because people want transformation these days, they want to see that other people have gone through what you are promoting them to do, and they want to basically be taken from point A to point B. And you’ve got to show them how to do this through story and through transformational stories.

And the last one in the after factor is what I’m calling community. I think it’s really, really important these days, you put a ring fence around your clients, you create a community, you create advocates and you create promoters, and you create referral partners.

You actually need systems for doing that, we’re going to show you some systems for generating referrals, how to build people that want to be promoters for you and be advocates for you. There’s a whole number of things you want to do in here that makes everything a lot easier to grow your business.

So guys that is the one-page marketing plan, if you have those nine areas covered you’re going to have a strong marketing plan. It fits on one page and it allows you to build a predictable marketing system, and at the end of the day, that’s what you want. I think most business owners, from what I’ve learned and doing some stuff over the years, they just don’t have a marketing plan, and you’re going to need one in 2018 and beyond.

So, as I said, if you want help with this, we’re putting together a one-page marketing plan mastermind. This is a three-month programme where we go through, in the first month the before, second month the during, and in the third month the after. So, I’ve only got room for eight business owners in my new boardroom, okay?

Eight business owners that can come along. It looks like we’ve probably got five, so we probably only have room for probably three more, and that’ll be it.

And as I said, it’s $500 for the total of three months. This is the lowest price I’ll ever do it, but I need you guys as guinea pigs to build this, help me build it, and you get the value of getting it at the lowest price.

And I can tell you, you’re going to get some awesome value. We’ve got some templates, we’ve got formulas, we’ve got some really cool copywriting stuff, writing sales messages and stuff to help you. And we’ll give you the latest tricks when it comes to using the right media as well for it.

So, if you want to go through the before phase, the during phase, and after phase with us over the next month, it’s 500 bucks. If you want to go faster than you’ve ever been before when it comes to marketing then this is the programme for you.

All you need to do is email me at scott@getdigitalinfluence.com. So just email me there, and I’ll basically send you back an expression of interest form.

If you’ve already filled it out, that’s all good, I’ll be in touch with you probably in the next couple of days anyway, but I you want an expression of interest form, fill it out, I’ll get it back to you.

We’ll have a quick call and basically, you’ll see if the program’s right for you. If you’re in business and you don’t have a marketing plan, trust me, this is for you. And it will never be this low, I’ve got plans to sell this for probably six times what you’re going to get charged right now.

So, if you want to do that make sure you email me, fill in the expression form, we’ll have a quick call. And remember, knowledge is power, but action is the key to your dreams. I really appreciate you coming along to our seminar, I hope you had a great time. If you have any questions feel free to email me back, but until then have fun and take care.

Want to Grow Your Business?

If you want to grow your business today, then can I suggest you need to use both online and offline marketing.

Think about this for a second…

When the telephone was first invented it was a huge breakthrough because being able to communicate with your customers by phone is a whole lot quicker than using the telegraph line.

And when telegraph machines and telegraph lines were first invented using the telegraph to contact your customers was a whole lot quicker than sending a message on the pony express.

One of the biggest mistakes you can make is thinking you can make a fortune in business selling products and services online without integrating offline methods or that you can make a fortune selling products and services offline without integrating online methods.

When you combine various elements of online and offline marketing into your prospecting, sales and follow up process the potential for an increase in your profits is exponential.

To put it in more simple language, each time you increase the new customers you bring into your business you also increase the number of customers who will buy from you over and over.

And that can be multiplied by increasing the amount of money each customer spends with you and the number of new prospects they send to your business.

Let me explain by giving you a short course in Marketing 101.

Here are 3 main ways to increase the sales and profits in your business:

Get more customers to buy from you.
Increase the amount of money your customers spend each time they buy from you.
Get your customers to buy from you more often.

Most businesses spend a large portion of their time and money focused on number 1: getting more customers.

However, from my experience, there’s a lot more money to be made with far less effort and expense by focusing heavily on improvements in 2 and 3: increasing the amount of money your customers spend and getting them to buy more often.

Plus, the good news is when you really take the time to educate and provide exceptional service to your clients you can use that trust and confidence you build to create a steady stream of high-quality referrals.

More on this in future posts when we start breaking down our one-page marketing process and formula.

Have fun and take action

Scott Wilson | Founder of Digital Influence

What is Marketing?

Today I’ve got a question for you, and that question simply is, what is marketing? I want you to think about that for a second.

We talk to a lot of people in our seminars, and we love asking them that question, what is marketing?.

People have different ideas of what marketing is.

A lot of people come up with marketing as promotion, strategy, it’s Google Adwords, or it’s newspaper or radio or TV, printing, SEO, all these different things that marketing is.

I’ve got a bit of a different take on this, and I want to go through a simple concept with you. We all know what the circus is.

And if you’re in Christchurch at the moment, you will see the Weber Brother’s Adrenaline Circus signage everywhere because that’s the circus that’s happening in town at the moment.

So we all know what a circus is, right? So let’s go through some of the things here that happen when you are marketing a circus.

Number one is you’ll have fence signs. And fence signs, basically that’s what I say equals advertising.

Here at right now, if you go down Memorial Ave, there are fence signs everywhere for this circus. Fence signs equal advertising.

Then let’s say if you were running a circus and you had an elephant and you took that elephant through town. Say you took the elephant through town through the Cathedral Square, and you had a sign on the back of that elephant.

Well, that would be called promotion.

Now, what happened if that elephant ran through the botanical gardens and destroyed a whole bunch of flowers in some of the gardens. Well, to some degree, that would be publicity.

Now the cool thing is if you got the marketing team from the botanical gardens to laugh about it, have some fun about it and write about it, that would be called public relations.

Then when you go into the circus, you walk through the merchandising area, and the salespeople ask you questions and discover what you are looking to buy. You decide to purchase some pieces of merchandise, and that’s called sales.

Now here’s the cool thing because in my opinion if you planned it all, then that is marketing. That is what marketing is really about. It’s about encompassing everything there and planning it, so it makes the magic happen.

Here’s the thing, if you can use the marketing as a strategy to target your target market so that they like you and trust you enough to become a customer, you’ve won the game of marketing.

Now sadly, most people just look at these as a group of tactics and don’t plan their marketing, or have a system around building a predictable marketing system and planning all this. They just see marketing as a group of tactics.

And that’s the biggest problem I see with a lot of business owners these days.

You need to build a predictable marketing system. And to do that, you need a one-page plan. This help you know what you want to make happen in advance, versus just randomly putting these ideas together.

Have fun and take action

Scott Wilson | Founder Digital Influence

5 Simple Steps to Setting Up a Facebook Pixel On Your Website

Every seminar, every webinar and Facebook Ads talk we give, we mention about installing the Facebook Pixel on your website.

In fact you could say it’s our Facebook pixel mission 😉 to make sure business owners and entrepreneurs that are spending money on Facebook advertising have it installed and are using it correctly.

In fact any person, sport club, charity etc with a website should install and know about the Facebook pixel. This is a really important feature that allows you to use powerful tools for ad targeting, conversion tracking, and conversion optimization.

With the Facebook pixel installed on your website you have the ability to reconnect visitors who left your website and stay top of mind with them. This allows you to build a stronger relationship over time and share content insights that position your business as the go experts in your market place.

This is the essence of GOOD remarketing.

Implementing the Facebook pixel on your website can be done in just five simple steps, so let’s get you started.

Step 1: Create Your Pixel

Go to the Facebook Pixel tab in your Facebook manager advertising account. If you have never created a Facebook pixel before, you should see this:

Click on “Set Up Pixel”

If you are using BigCommerce, Google Tag Manager, Magneto, Segment, Shopify, Wix, WooCommerce or other tag managers, you can follow the links provided and they will take you to instructions on the Facebook’s support website.

Otherwise, to manually insert your Facebook pixel click “Copy and paste the code”

Step 2: Install the Pixel

Once you have the code, you have to insert it into the header code of your website. If you have access to your website’s code, look for the <head> </head> section and paste it in there. If you don’t have access or don’t know how to do this you can simply email the instructions to your website design company who will be able to do this for you.

If they don’t or you don’t deal with a website design company then you can use a freelance website called www.Fiverr.com

Here you can find someone to help you install the pixel on your website, just make sure you choose someone with good reviews and positive feedback.

Here’s a link to some Fiverr experts that can help you install your Facebook pixel.

Also depending on the type of website you have, there will be instructions to do so. Here are the links to some common platforms with instructions to install the pixel on their platform:

● Wix
● Shopify
● WordPress

Step 3: Test Your Pixel

Now that you have the pixel on your website you should check to see that it is working. Go to any page on your website then open the “Pixels” tab in your Ads Manager and you should see that it is “Active.”

There is also the Facebook Pixel Helper for the Chrome browser extension which you can install to double check.

Step 4: Build a Custom Audience

The Facebook pixel allows you to reach the right people for your business. You can find new customers and create target remarketing ads for people who visited a specific page or took a specific action on your website.

From the data you obtain, you can also create “Lookalike Audiences” to reach even more people who would benefit from your services.

In your ads manager return to the “Pixels” page and click on “Create Custom Audience”.

You should see a pop up that looks like this:

There are many different ways you can customize this audience, depending on your own business goals. For this now, let’s setup a basic audience for everyone who visits your website. Choose All Website Visitors to collect information regarding everything happening on your website.

Otherwise, you can create specialized audience from the following:

People who visit specific pages
Visitors by time spent on your website
Pixelinitialized specific events
Number of PageViews
Visitors who made Purchases
Visitors who completed registration
Leads

These features allow you to use your pixel to target very specific events on your website. For example. the data you you obtain from a “Page specific” audience can be used to make improvements to increase conversions and these results can be tracked.

Step 5: Giving the Pixel Purpose

Up until now, you have learned how to install the pixel onto your website and set up a very basic general audience. Let’s take a look at a few specific ways that you can use the Facebook pixel for your business. The Facebook Pixel is collecting data and tracking visitors on your website.

There are nine standard events that Facebook already tracks in addition to custom conversions that you can create yourself. Whenever you hear the word “Event” this refers to a specified actions a visitor takes on your website.

Facebook’s Standard 9 Events:

Here are the predetermined pixel events Facebook in a little more detail:

View Content: For when someone lands on a page on your website.
Search: For when someone uses the search function looking for something on your website.
Add to carts: For when someone’s adds a product to their shopping cart from your website.
Add to wish list: For when someone adds a product to their wish list on your website
Initiate checkout: For when someone clicks on the checkout to buy something from your website.
Add payment info: For when someone enters their payment information during the purchase process on your website.
Make purchase: For when a purchase is made from your website.
Lead: For when someone signs up for a trial, newsletter, or some other sign up that identifies visitors as a lead from your website.
Complete registration: For when someone completes a registration form for a subscription product.

Choose the appropriate conversion event for your goal such as search words, content viewed, add to basket, add to wishlist, initiate checkout, add payment info, purchase, lead, complete registration, and custom events.

Then paste the event code on the appropriate page (i.e. after making a purchase they are sent to a confirmation page) use “Make Purchase” event code and place it between the <script> tags on the page.

CONCLUSION

Implementing the Facebook pixel is simple to do and adds a powerful punch to your marketing and remarketing performance. The pixel allows you to start tracking visitor behaviour which you can use to create advertisements targeted to those who abandon their cart, visit a certain page, or any other data set that you think will bring in more conversions.

If you like to know more about using Facebook Advertising to grow your business then please request a free strategy call using the link below:

Click to Request A Strategy Call

Have fun and take action

Scott Wilson