How Person Schema Can Benefit Your Site and Team Pages

Why You Should use Person Schema on your Website?

A typical Person Schema is a type of structured data used to describe a person’s profile or biography. It includes information like the person’s name, image, job title, workplace, contact details, and other related details.

How does Adding Person Schema Benefit your Website?

Integrating Person Schema into your website proves to be a valuable strategy with multifaceted benefits, especially in the realm of local SEO. Primarily, it offers search engines comprehensive and authoritative information about the individuals associated with your business. This not only enhances search engines’ understanding of your website’s content but also contributes to improved indexing.

The incorporation of Person Schema goes beyond mere indexing; it plays a pivotal role in elevating the visibility of your website in search engine results pages (SERPs). This heightened visibility is particularly advantageous in the local SEO context, where ensuring that your business is prominently featured in local search results is crucial.

Moreover, Person Schema enables the creation of rich “author profiles,” further amplifying the impact on your online presence. These profiles, when showcased in SERPs or other mentions, have the potential to attract more clicks and drive increased conversions. In essence, embracing Person Schema not only enhances the technical aspects of your website’s performance but also contributes significantly to local SEO, fostering greater visibility and engagement.

What Google Sees…

Person Schema - What Google Sees

What We See…

Person Schema - What We See

What Industries would Benefit from Adding Person Schema to their Team Pages?

Person Schema can be beneficial for any industry with employees and team pages. For example, it can be used by companies in the technology, healthcare, education, media, and entertainment industries to describe the team running their business.

It can also be used by nonprofit organizations and charities to list their committee members, board members, and other important members of staff. Furthermore, Person Schema can be used by firms in the law, finance, management, and consultancy industries to provide detailed profiles for their attorneys, advisors, and consultants.

Come and chat with us about how we can showcase your team to get visibility from the talent already in your business.

Final Tip:

Keep in mind that negative keywords can have a big impact on your campaign’s performance, so use them carefully and monitor the results closely. Digital Influence knows Google Ads that’s why we are a Google Partner.

Get in touch with the team to see how we can improve your Ad campaigns. 

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