Marketing: Expense or Asset? The Mindset Shift That Separates 7 & 8 Figure Businesses.

October 16, 2025

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.

In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.

Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn’t work (hint: it’s not the ads), and how to identify your number one constraint using data, not guesswork. You’ll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.

If you’re ready to stop winging it and start scaling with intent, this one’s for you.

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