12 Rules of Marketing Your Business In A Recession – Part One
In this episode, Marketing Expert Scott Wilson gives you his first six rules of the 12 rules for marketing your business in a recession.
Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession.
Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:
Rule No 1: The Warren Buffet Mindset – the common mindset all Scott’s Private Partner clients have and why you should model it during a recession.
The Business Killer – the one thing you shouldn’t stop doing in a recession.
GFC Insights – the three business-building insights Scott learnt from running a marketing business and helping other companies to grow during the GFC in 2009.
Rule No.2: Be Seen… Become Known – you may not want to hear this advice, but if you have thick skin and want to win, do yourself a favour and listen to Scott’s insights.
The Shoe Dog Factor – one thing Scott learnt from Phil Knight that will help you think completely differently about your product.
Turnaround Kings – marketing failing? Listen as Scott shears from real-life examples how to reset and turn around your marketing quickly. If you have a good product, you so listen to this today.
Rule No 3: Customer Facing Sales & Marketing Audit – Scott shares a real-life example of why he grabbed his customer’s credit and started trying to buy stuff.
The Sales Prevention Department – is your business running a sales prevention department? Tune in to discover if you are missing sales.
16+ Business Sales Killers – Scott shares 16+ things you need to audit in your business from a sales and marketing perspective. This is gold and will make you more sales in a recession.
Rule 4: Market Message Awareness – how to connect with your customer so they understand and see your empathy towards their financial concerns during a recession.
The Marketing Magicians – the strategic reason Scott started a marketing mastermind in the GFC and how it can help you grow your business.
Solve Their Problems First – how to communicate your product or service so the customer sees real value and wants to buy from you, not your competitors.
Rule 5: Offer Value and Incentives – how to create compelling offers, promotions, and incentives to motivate customers to buy during a recession.
Know Your Numbers – the five numbers you want to know when marketing your business in a recession.
Rule 6: You MUST use video – it’s real video killed the radio star, and don’t let this recession kill your business, use video!
The Famous Five – the five videos you must make to market your business during this recession. Most want to do this, which means you win by default.
The Only 3-Step Video Script – the best 3-step video marketing script to all his Private Partner clients. My advice, learn it and then do it!
And so much more…
Have fun, and enjoy listening and learning from this recession-busting business podcast.
Scott Wilson
P.S. Connect with Scott on LinkedIn or book a time for a private chat via Calendly
Links to podcasts and businesses that are mentioned in this episode.
Selling on Social
Lifetime Value
Brendam Holt from Display