She was once told she could sell ice to Eskimos. These days she leads one of New Zealand's most inclusive organisations.
In this Marketing 4 Business episode, Scott chats with Fran Scholey, Chief Executive of Special Olympics New Zealand, about the people skills behind good sales, strong teams and leadership that actually connects. From selling cars in her twenties to running professional netball and basketball, and now leading an organisation that supported more than 1,200 athletes at last year's National Summer Games, Fran has built her career on one simple idea: meet people where they are.
Fran shares insights and lessons you can put to work straight away, including:
- The one question Fran asks herself before selling anything, and why honesty beats any script
- Why reaching people where they are matters more than the message itself
- The difference between listening to reply and listening to understand
- Why the best leaders ask "what did you see?" instead of handing over the answer
- How to keep your whole team engaged, not just the players who get on the court
- What fostering a police dog (and a blunt comment from her daughter) taught Fran about switching off
- The two ways people respond to adversity, and the question that changes everything
- How to find work you actually enjoy, without chasing a title or the money
If you're a business owner or leader trying to build a team that wants to turn up, sell with honesty, or simply get better at understanding the people around you, this episode is well worth your time.
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