When the economy gets tough, most business owners go quiet. Darren Pratley reckons that is exactly the moment to take their customers.
In this Marketing 4 Business episode, Scott sits down with Darren Pratley, a business performance and sales specialist with over 30 years in business across dozens of industries. They get into what it actually takes to grow when the market is running in concrete: the mindset, the structure, and the sales skills that separate the businesses that win from the ones that freeze. In this episode, Darren shares lessons you can put to work straight away, including:
- Why a downturn is "separation season" and how to win market share while your competitors stop
- The invoicing tweak one owner made that delivered their best cash flow month ever
- How to get clear on your purpose and core values so you can act bolder than the market
- Why revenue per employee and focused work matter more than ever (and the simple timer trick that fixes it)
- Why you can no longer afford to carry B players, because your customers are now smarter than your staff
- How AI is rewiring the way people buy, and what your website and socials need so you stay visible
- The two voices in your head, and which one should be making your decisions
- The black coat story: how one skilled salesperson turned zero buying intent into a $1,000 sale
- Why calling customers when they do not need you is the cheapest growth lever you are not using
If you are a business owner trying to grow in a tight market, sharpen your sales, or stop your hard-won customers slipping away, this episode is well worth your time.
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