Everyone Is in Sales (Yes, Even You)

August 28, 2025

“I’m not in sales.” Yes, you are.

Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.

They cover why most sales teams aren’t set up to win, how business owners unknowingly burn out their best people, and why every person in your business plays a role in sales. If you want to grow without burning out, this one’s worth a listen.

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