He sold every business he owned a year before COVID, and everyone thought he was crazy…
In this Marketing 4 Business episode, Scott chats with Chris Bradley, business development manager at First Table, about how a single locals’ table at a little French restaurant in Queenstown grew into a platform with around 4,800
restaurants worldwide. Chris has driven jet boats for eight companies, bought and sold tourism businesses, and turned a run down cocktail lounge into an award winner. He shares insights and lessons you can
put to work straight away, including:
- How Chris funnelled hundreds of tourists a day from his parasailing business into his own bar
- Why “offering a discount will ruin my brand” didn’t hold up once Michelin and Cuisine Awards winners came on board
- How tracking spend per table killed the myth that deal diners don’t buy drinks
- The automated review system that turns happy diners into fresh Google content the next day
- Why restaurant owners should give sales reps five minutes, even if they never buy
- The Money Shot: how one signature drink sold 1,000 shots in a single New Year’s week
- Why your busy nights might be your biggest untapped opportunity
- How listening to one pub owner created a whole new product line
If you’re a business owner trying to fill quiet nights, get more from your customer data, or stand out as AI changes how people choose where to spend their money, this episode is well worth your time.
Is your business ready to be recommended by AI? Get your FREE DIVE Scorecard HERE to discover where you stand and what you could improve.
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