Liquidation, Leadership & Letting Go: Lessons Learnt The Hard Way

August 21, 2025

What if losing your business was the best thing that ever happened to you?

In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.

They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why purpose and structure are essential for sustainable growth. If you’ve ever felt overwhelmed by the weight of your business, this one’s for you.

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