Most business owners already know what they should be doing. So why aren’t they doing it?
In this Marketing 4 Business episode, Scott chats with Ric Thorpe, CEO of Sidekick, a growing group of accountancy firms with nine offices across New Zealand. Ric breaks down a simple formula for change he picked up from his business coach, one that explains why anyone ever does anything (or doesn’t). From buying new equipment to chasing a stalled sale, Ric shares insights you can put to work straight away, including:
- The formula for change: (Dissatisfaction x Vision) + First steps > Resistance
- How to score your stalled ideas and tackle the biggest pain with the biggest upside first
- Why looking at the whole project kills momentum, and why the first step is usually just a phone call
- What to ask when a “yes” suddenly becomes “let’s put it on hold for three months”
- Why you should be fast to respond but the last to quote
- Marketing generates leads, sales converts them, and why hiring one person to do both often backfires
- OAR vs BED: building a culture of ownership, accountability and responsibility instead of blame, excuses and denial
- Why you should never get AI to do something you aren’t already good at, plus the simple prompt Ric uses to find his knowledge gaps
- What a slow, earnings-based recovery means for NZ businesses, and why struggling competitors may soon be up for sale
If you’re a business owner sitting on decisions you know you need to make, or watching competitors move while you wait, this episode is well worth your time.
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Visit Sidekick Accountants website HERE.
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