You don't need a degree to build a great business. You just need to read the right books.
This week on the Marketing 4 Business podcast, Scott is sharing the 10 that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.
Between them they cover some of the most valuable lessons any business owner can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.
If you're a business owner or professional looking for your next read, this one is worth your time.
Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.
Books covered in this episode:
- A Billionaire in Training – Brad Sugars
- Ready, Fire, Aim – Michael Masterson
- The 10X Rule – Grant Cardone
- Secrets of the Millionaire Mind – T. Harv Eker
- Profit First – Mike Michalowicz
- The Barefoot Investor – Scott Pape
- Breakthrough Advertising – Eugene Schwartz
- Magnetic Marketing – Dan Kennedy
- Yes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & Cialdini
- Building a StoryBrand – Donald Miller
Bonus reads:
- The Go-Giver
- Traction – Gino Wickman
- Who Not How – Dan Sullivan & Dr. Benjamin Hardy
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