Digital Marketing Tips & Insights for NZ Businesses

Why the Best Marketing Videos Look Simple (and Aren't)

Why the Best Marketing Videos Look Simple (and Aren't)

Great marketing videos are made in the edit. Lukas shares how colour grading, masks and sound design turned our Spark Arena video from good to great.
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Lukas Tobeck, Digital Influence
11 Jan 2022
•
5 min read
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Essential marketing insights

The Digital Influence Marketing Tips blog shares actionable digital marketing advice for New Zealand business owners.

Measuring Success in Digital Marketing
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Digital Influence

Measuring Success in Digital Marketing

Learn how to measure digital marketing success with the right KPIs and tools. Track website traffic, conversions, and ROI to improve your strategy.
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In-House Marketing vs. Hiring an Agency
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Digital Influence

In-House Marketing vs. Hiring an Agency

Should you build an in-house marketing team or hire an agency? Explore the pros, cons, and key factors to choose the best fit for your business.
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Effective Facebook Ad Creatives: Practical Tips to Improve Engagement and Results
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Digital Influence

Effective Facebook Ad Creatives: Practical Tips to Improve Engagement and Results

Learn essential tips for creating effective Facebook ad creatives. Improve engagement and achieve better results with these practical strategies.
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Sections of the Google Business Profile That Directly Impact Ranking
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Digital Influence

Sections of the Google Business Profile That Directly Impact Ranking

Boost local SEO with a fully optimised Google Business Profile. Learn 8 key sections that improve rankings, visibility, and attract more customers.
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How to Use Social Proof in Ads: Boost Trust with Testimonials, UGC, and Customer Comments
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Digital Influence

How to Use Social Proof in Ads: Boost Trust with Testimonials, UGC, and Customer Comments

Boost trust and sales with social proof in ads. Learn how to use testimonials, user-generated content, and customer feedback to build credibility.
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Digital Influence

Develop Your Businesses Brand Identity for Long-Term Success

Discover how businesses can craft a strong brand identity to stand out in a competitive market, foster customer loyalty, and drive business growth.
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Latest Digital Marketing Trends Every Business Should Know
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Digital Influence

Latest Digital Marketing Trends Every Business Should Know

Explore 2024’s top digital marketing trends – AI, voice search, short-form video, and personalised email – to boost engagement and business growth.
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How Many Google Reviews Do You Need to Rank Better?
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Digital Influence

How Many Google Reviews Do You Need to Rank Better?

Google reviews boost local SEO, trust, and visibility. Learn how many you need, why quality matters, and practical tips to grow positive reviews.
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Creating Engaging Content That Converts for Your Business
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Digital Influence

Creating Engaging Content That Converts for Your Business

Learn how to understand your audience, craft engaging headlines, use visuals, and create effective calls to action for your brand’s success.
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2024 Social Media Trends for Business
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Digital Influence

2024 Social Media Trends for Business

Discover 2024’s biggest social media trends – short-form video, social commerce, AI personalisation & authenticity – to boost growth and engagement.
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Automation Tools We Love for 2024
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Digital Influence

Automation Tools We Love for 2024

Discover some of our favourite automation tools we use at Digital Influence like Monday, Zapier, and Klaviyo to save time and boost efficiency.
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Developing a Comprehensive SEO Strategy for Businesses
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Digital Influence

Developing a Comprehensive SEO Strategy for Businesses

Build a winning SEO strategy with on-site optimisation, link building, technical SEO, and local search tactics to boost rankings and drive growth.
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LinkedIn Launches Premium Company Pages
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Digital Influence

LinkedIn Launches Premium Company Pages

Discover new features and benefits of LinkedIn Premium Company Pages. Learn how to set up and optimise your page to maximise engagement and reach.
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What’s Working Right Now for Our Clients
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Digital Influence

What’s Working Right Now for Our Clients

Discover what’s working for our clients in digital marketing right now – email, Facebook ads, video, SEO, Google ads & LinkedIn tactics to boost growth.
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Meta’s Vision for the Future: What It Means for Your Business
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Digital Influence

Meta’s Vision for the Future: What It Means for Your Business

Learn about how Meta is shifting towards engaging young adults and enhancing video capabilities and discover what this means for your business.
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3 Marketing Skills That Pay the Bills for Local Businesses
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Digital Influence

3 Marketing Skills That Pay the Bills for Local Businesses

Boost your local business with three essential marketing skills: Local SEO & Google Business Profile, networking, and social media strategies.
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Our Team is Your Team: Partnering with Digital Influence
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Digital Influence

Our Team is Your Team: Partnering with Digital Influence

At Digital Influence, we’re more than a service provider – we’re your marketing partner. From video coaching to strategy, we win and celebrate together.
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Does Posting Time on Instagram Really Matter?
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Digital Influence

Does Posting Time on Instagram Really Matter?

Does posting time on Instagram matter? Discover the best times to post in 2024, industry-specific tips, and how to find your unique peak hours.
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Creative Email Campaign Ideas for Local Businesses
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Digital Influence

Creative Email Campaign Ideas for Local Businesses

Discover creative email campaign ideas for local businesses – personalised content, seasonal promos, value-add tips, and re-engagement strategies.
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Three Strategic Shifts That Significantly Boosted Our Campaigns This April
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Digital Influence

Three Strategic Shifts That Significantly Boosted Our Campaigns This April

Discover 3 winning digital marketing tactics we used this April: 1-day attribution, custom customer avatars, and high-engagement split-screen ads.
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Exploring AI-Generated Imagery: Revolutionising Visual Content
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Digital Influence

Exploring AI-Generated Imagery: Revolutionising Visual Content

AI-generated imagery is transforming digital marketing – cut costs, boost creativity, and create customised visuals that strengthen your brand.
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