$55K+ in tracked sales from a free birthday pizza
How we built Kaiser Brew Garden a Facebook and Messenger birthday bot that brought people in to celebrate, grew their database and tracked each redemption back to in-bar sales.
Kaiser Brew Garden
Kaiser Brew Garden is an award-winning, Bavarian-inspired brew bar, restaurant, and working micro-brewery located on the rooftop of the Riverside Market.
Tracking Revenue from In-Venue Campaigns
Kaiser Brew Garden wanted to grow its Messenger database, attract new customers, and position itself as the go-to destination for birthday celebrations. The challenge? Accurately tracking return on ad spend (ROAS) and measuring in-bar revenue, especially with a point-of-sale system that didn’t integrate with external tracking tools.
A Data-Driven Birthday Bot Strategy
We developed and launched a Facebook ad campaign targeting people in the month of their birthday. The offer: a free pizza at Kaiser Brew Garden. Audiences were selected based on age, location, and demographics within a set radius of the venue.
This automated Birthday Bot campaign enabled us to:
- Database building: Capture names and emails to build Kaiser’s Messenger database
- Performance tracking: Track opt-ins, redemption rates, and total spend beyond the free pizza
- Sales matching: Record redemption times and manually match them to in-bar sales using a live tracking sheet
Reflection
This campaign delivered measurable ROI while creating memorable customer experiences. It strengthened Kaiser’s brand as a birthday hotspot, while giving the team real data to assess performance and optimise future offers.
Project Deliverables
- Facebook Ad Campaign Build
- Messenger Bot Design & Integration
- Offer Redemption Tracking System
- Custom ROI & Spend Reporting Sheet
A Scalable Campaign That Continues to Deliver
The campaign successfully increased foot traffic, brand awareness, and revenue, generating $55,235 in tracked sales. It also built a database of 7,592 engaged individuals and achieved a 16.46% redemption rate on its birthday offer. This strategic approach consistently delivers a positive return on ad spend and drives sustained growth.
If you're looking for a digital marketing partner, then look no further than Digital Influence! Liv, Sarah and the team are just sensational, I couldn't recommend them high enough.
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